Mes: enero 2021

Will The 21st Century Have Its «Roaring Twenties»?

Last year, liters of ink (and millions of bytes) ran to talk about the negative effects that the health crisis derived from the COVID-19 pandemic would have for almost all aspects of our lives. Now that vaccines are beginning to be applied in various parts of the globe, voices begin to be heard that envision what the world will be… Read more →

Será Que O Século 21 Terá Seus «Felizes Anos Vinte»?

No ano passado, litros de tinta (e milhões de bytes) correram para falar sobre os efeitos negativos que a crise de saúde derivada da pandemia COVID-19 teria para quase todos os aspectos de nossas vidas. Agora que as vacinas estão começando a ser aplicadas em várias partes do globo, começam a se ouvir vozes que imaginam como será o mundo… Read more →

¿El Siglo XXI Tendrá Sus «Fabulosos Veintes»?

El año pasado corrieron litros de tinta (y millones de bytes) para hablar de los efectos negativos que tendría para casi todos los órdenes de nuestras vidas la crisis sanitaria derivada de la pandemia por la COVID-19. Ahora que las vacunas comienzan a ser aplicadas en varios puntos del globo es que comienzan a oírse voces que vislumbran sobre cómo… Read more →

Why Is Qualitative Analysis So Misunderstood?

A reality that some of us who do market research face is the undervaluation that qualitative analysis suffers. There are analysts who believe that the data obtained through dozens or hundreds of interviews and the quantitative analyzes derived from them are more useful and practical. However, both approaches are not exclusive and feed into each other. We know that it… Read more →