4 New Year’s Resolutions For 2023

A new year has begun! And with it, many people set goals to achieve in the next 12 months. Brands and companies are no strangers to this practice and can define objectives that help them to be more assertive and efficient with the advice of Market Research.

That is why we share four objectives that you can define and meet with the support of market analysts.

  1. Verify the target objective. Some basic information that we have defined in other entries on our blog is that which has to do with the consumer to whom we dedicate the marketing efforts of our offer. Not having this parameter well established or clarified some time ago leads us to waste work. By being clear about the profile of the person or people to whom we sell what we produce, our messages and changes we make to the products or services will be more relevant and attractive.
  2. Monitor segment news. One of the tasks that brand decision makers have is to review the news and trends of the segment in which their organization operates. This activity can be very tedious and consume a lot of effort. Market analysts can perform this function and provide a summary with the key points in order to optimize the schedules and agendas of the team.
  3. Characterize the market. Another objective that can be seen in the first instance as something obvious is the characterization of the market. Sometimes with daily practice we believe we know all the details of the specialty segment of the company. However, these days consumer decisions and trends in raw materials and competitors change with astonishing rapidity. For this reason, the beginning of the year is a good time to investigate this area.
  4. Evaluate price elasticity. This year begins with the forecast of a recession in various countries of the world by many experts in different specialties. This situation results in people thinking more about their purchases. For this reason, it is well worth implementing consumer cost perception studies in different scenarios before this action becomes urgent.

At Acertiva we celebrate two decades of constant work this year in the field of Market Research in Latin America. Our experts are ready to meet your needs for knowledge of the different elements of the markets in our region. Write us today so that you can share your research requirements and we will tell you in response how we can be your strategic supplier.



Imagen ilustrativa de una mano clavando un dardo en el centro de una diana (español) / Imagem ilustrativa de uma mão cravando um dardo no centro de um alvo (Português) / Illustrative image of a hand sticking a dart into the center of a target (English)