Categoría: Brands

Fotografía de una persona tomando una bebida mientras trabaja con su laptop celular inteligente. Imagen de Firmbee en Pixabay. (Español) / Fotografia de uma pessoa tomando uma bebida enquanto trabalha em seu smartphone. (Português) / Photograph of a person having a drink while working on their smart phone laptop. Image by Firmbee on Pixabay. (English)

What Characteristics Define Your Personality As A Brand?

The month of February is not over yet and that is why we take the opportunity to continue addressing ideas related to the relationship established by people and brands. A week ago we mentioned that there is a need, explicit or implicit, for consumers to identify with what they buy. Although this requirement may be unnecessary for general use products… Leer más →

Foto de un automóvil viejo y oxidado de posiblemente la mitad del siglo XX (español) / Foto de um carro velho e enferrujado possivelmente de meados do século XX (Português) / Photo of an old and rusty car from possibly the middle of the 20th century (English)

4 Reasons Why a Brand Can Die

This week several festivities related to death have been celebrated in the world. In the United States, Halloween is celebrated on October 31, while in Mexico, the Day of the Dead is celebrated on November 1 and 2. Regardless of the differences between the form that this anniversary takes in each country or region, one thing unites them and that… Leer más →