Categoría: Concepts

Fotografía de un analista realizando investigación de escritorio. Imagen de StartupStockPhotos en Pixabay. (Español) / Fotografia de um analista fazendo pesquisa documental. Imagem de StartupStockPhotos no Pixabay. (Português) / Photograph of an analyst doing desk research. Image by StartupStockPhotos on Pixabay. (English)

Why Do Desktop Research?

Market Research has many alternatives to meet people. Among all the techniques we find Desktop Research. Also known as cabinet study, it is a methodology that allows us to investigate niches and market segments of which we do not know much at first. Because it is a documentary technique and given its scope, it may not be widely used. However,… Leer más →

Fotografía de gente caminando en la calle - Imagen de StockSnap en Pixabay (Español) / Fotografia de pessoas andando na rua - Imagem por StockSnap da Pixabay (Português) / Photography of people walking on the street - Image by StockSnap from Pixabay (English)

What Variables Modify Recruitment?

Market Research seeks to know people. To fulfill this purpose, it is necessary to invite consumers to participate in various activities, either in person or remotely. For this reason recruitment is one of the most critical tasks in the sector. Fully complying with this phase is very complex and involves many areas of opportunity that we will address in the… Leer más →

Fotografía del teclado de una calculadora. Imagen de fancycrave1 en Pixabay. (Español) / Fotografia do teclado de uma calculadora. Imagem por fancycrave1 do Pixabay. (Português) / Photograph of the keyboard of a calculator. Image by fancycrave1 from Pixabay. (English)

3 Types Of Quotation In Market Research

Within the planning of a project, all the necessary resources must be considered, be they human, time and economic. Today we will talk about the latter since they are a critical condition to carry out a successful Market Study. As a general rule, interested parties will seek to optimize resources and obtain the best result from them. Knowing the types… Leer más →

Imagen de un diccionario (Español) / Image of a dictionary (English) / Imagem de um dicionário (Português)

Four Frequent Acronyms In Market Research

In the development of our activities, we usually use some shortcuts to avoid spending resources indiscriminately. This is done because times within our discipline can be very fast and any savings that are well justified will be welcome. In communication between experts in the field, this practice is no exception. The use of acronyms allows us to exchange messages between… Leer más →

Imagen ilustrativa de una laptop y una computadora de escritorio (español) / Illustrative image of a laptop and a desktop computer ( English) / Imagem ilustrativa de um notebook e um computador desktop (Português)

What Scope Does Desktop Research Have?

Many techniques can be used to achieve the objectives of Marketing Research. The methods chosen to answer study questions will depend on the nature of each project. Within the quantitative and qualitative methodologies we find Desk Research. The review of sources is perhaps one of the ways of answering questions that is most linked to academic activity at Universities. However,… Leer más →

Imagen de recortes de dibujos de hogares y familias (español) / Imagem de recortes de desenhos de casas e famílias (Português) / Image of cutouts of drawings of homes and families (English)

4 Demographic Concepts Used In Marketing Research

The object of study of Market Research is to substantiate and reduce uncertainty in the decisions of the people who design marketing plans. The exchange of goods and services is an activity carried out by people and it is for this last reason that many social sciences tend to be powerful allies to deepen the knowledge of consumers. Among the… Leer más →