Market Research has many alternatives to meet people. Among all the techniques we find Desktop Research. Also known as cabinet study, it is a methodology that allows us to investigate niches and market segments of which we do not know much at first. Because it is a documentary technique and given its scope, it may not be widely used. However,… Leer más →
Categoría: Concepts
What Aspects Determine The Complexity Of A Recruitment?
What Variables Modify Recruitment?
Market Research seeks to know people. To fulfill this purpose, it is necessary to invite consumers to participate in various activities, either in person or remotely. For this reason recruitment is one of the most critical tasks in the sector. Fully complying with this phase is very complex and involves many areas of opportunity that we will address in the… Leer más →
3 Types Of Quotation In Market Research
Within the planning of a project, all the necessary resources must be considered, be they human, time and economic. Today we will talk about the latter since they are a critical condition to carry out a successful Market Study. As a general rule, interested parties will seek to optimize resources and obtain the best result from them. Knowing the types… Leer más →
What Are Some Of The Most Common Acronyms In Market Research?
Four Frequent Acronyms In Market Research
In the development of our activities, we usually use some shortcuts to avoid spending resources indiscriminately. This is done because times within our discipline can be very fast and any savings that are well justified will be welcome. In communication between experts in the field, this practice is no exception. The use of acronyms allows us to exchange messages between… Leer más →
What Limitations Does Desktop Research Have?
What Scope Does Desktop Research Have?
Many techniques can be used to achieve the objectives of Marketing Research. The methods chosen to answer study questions will depend on the nature of each project. Within the quantitative and qualitative methodologies we find Desk Research. The review of sources is perhaps one of the ways of answering questions that is most linked to academic activity at Universities. However,… Leer más →
What Demography Concepts Are Used In Market Research?
4 Demographic Concepts Used In Marketing Research
The object of study of Market Research is to substantiate and reduce uncertainty in the decisions of the people who design marketing plans. The exchange of goods and services is an activity carried out by people and it is for this last reason that many social sciences tend to be powerful allies to deepen the knowledge of consumers. Among the… Leer más →