Categoría: Tips
4 Recommendations For Conducting Social Impact Studies
Some of the more well-known topics within the practice of Market Research include satisfaction surveys, concept tests, and evaluation of habits and customs. However, there is another side of the sector that leads us to understand and learn about the problems and needs of people who are in conditions of social vulnerability. As we have mentioned in other entries in… Leer más →
What Are Some Of The Good Practices For Carrying Out Satisfaction Surveys?
4 New Tips for Doing Satisfaction Surveys
Understanding the perception of the quality of the offer in a quantitative way implies several challenges. Among these is having an image that is as objective and neutral as possible from the opinion of consumers. Another one is having as soon as possible the findings of these investigations in order to be the basis for making immediate adjustments. A few… Leer más →
Which Are Some Parameters You Should Check Before Choosing A Methodology?
What Tips Are There For Designing Good Questionnaires?
4 Tips For Designing Good Questionnaires
One of the basic tasks that most market analysts tend to carry out at some point in their career is writing questionnaires. To execute this activity it is necessary to start from a deep knowledge of the objectives of the research to be resolved. Based on the latter and the available resources, we can choose one technique or another to… Leer más →
What Recommendations To Follow To Carry Out CATI Interviews?
4 Good Practices for CATI Studies
There are multiple ways to collect data and information in Market Research. Computer Assisted Telephone Interviews are one more way. The CATI interview application will depend on many elements. They were an effective way to continue research at the height of the COVID-19 pandemic when most of us had to stay at home. They are also an alternative when there… Leer más →