Categoría: Tips

Vista de Mumbai. Imagen de A MH en Pixabay. (Español) / Vista de Bombaim. Imagem de A MH no Pixabay. (Português) / Vista de Bombaim. Imagem de A MH no Pixabay. (English)

4 Recommendations For Conducting Social Impact Studies

Some of the more well-known topics within the practice of Market Research include satisfaction surveys, concept tests, and evaluation of habits and customs. However, there is another side of the sector that leads us to understand and learn about the problems and needs of people who are in conditions of social vulnerability. As we have mentioned in other entries in… Leer más →

Fotografía de una encuesta de satisfacción. Imagen de Nasim Nadjafi en Pixabay. (Español) / Fotografia de um inquérito de satisfação. Imagem de Nasim Nadjafi no Pixabay. (Português) / Photograph of a satisfaction survey. Image by Nasim Nadjafi on Pixabay. (English)

4 New Tips for Doing Satisfaction Surveys

Understanding the perception of the quality of the offer in a quantitative way implies several challenges. Among these is having an image that is as objective and neutral as possible from the opinion of consumers. Another one is having as soon as possible the findings of these investigations in order to be the basis for making immediate adjustments. A few… Leer más →

Fotografía de la mano de una persona respondiendo una encuesta de satisfacción a mano. Imagen de Andreas Breitling en Pixabay. (Español) / Fotografia da mão de uma pessoa respondendo à mão uma pesquisa de satisfação. Imagem de Andreas Breitling no Pixabay. (Português) / Photograph of the hand of a person answering a satisfaction survey by hand. Image by Andreas Breitling on Pixabay. (English)

4 Tips For Designing Good Questionnaires

One of the basic tasks that most market analysts tend to carry out at some point in their career is writing questionnaires. To execute this activity it is necessary to start from a deep knowledge of the objectives of the research to be resolved. Based on the latter and the available resources, we can choose one technique or another to… Leer más →

Imagen ilustrativa de un teléfono de escritorio (Español) / Imagem ilustrativa de um telefone de mesa (Português) / Illustrative image of a desk phone (English)

4 Good Practices for CATI Studies

There are multiple ways to collect data and information in Market Research. Computer Assisted Telephone Interviews are one more way. The CATI interview application will depend on many elements. They were an effective way to continue research at the height of the COVID-19 pandemic when most of us had to stay at home. They are also an alternative when there… Leer más →