Categoría: Trends

Fotografía de una bombilla lanzando una chispa - Imagen de Theo Crazzolara en Pixabay (Español) / Fotografia de uma lâmpada soltando uma faísca - Imagem de Theo Crazzolara do Pixabay (Português) / Photograph of a light bulb giving off a spark - Image by Theo Crazzolara from Pixabay (English)

4 Potential Uses Of Artificial Intelligence In Market Research

In recent days, the launch of the fourth version of ChatGPT has taken center stage. This Artificial Intelligence has surprised locals and strangers for its possible uses. Some people have used it to solve tasks and answer questions. Others have thought about the threat it represents for some business models such as web page search engines. In any case, it… Leer más →

Imagen de un rostro fundido con líneas de código de programación - Imagen de Gerd Altmann en Pixabay (Español) / Imagem de um molde de rosto com linhas de código de programação - Imagem de Gerd Altmann do Pixabay (Português) / Image of a face cast with lines of programming code - Image by Gerd Altmann from Pixabay (English)

What New Trends Are In Store For Market Research?

The 21st century has brought with it a series of transformations in science and everyday life. Things that we thought were far away in the 20th century, such as video conferencing and international mass travel, were only dreams for our grandparents. These transformations have also reached the practice of Market Research. Trends like Neuromarketing and online panels are now possible… Leer más →

Composición gráfica de una mano humana saludando a otra virtual que sale desde el monitor de una computadora portátil. (español) / Composição gráfica de uma mão humana cumprimentando uma virtual que sai de um monitor de laptop. (Português) / Graphic composition of a human hand greeting a virtual one that comes out from a laptop monitor (English)

Did The Revolution Come Through ChatGPT?

In the last weeks of 2022, the emergence of ChatGPT gained a lot of attention. The reason? Those who have had the opportunity to use it have been surprised by its ability to answer a wide variety of questions with expressions almost as colloquial as if we were chatting with a real person. And it is that ChatGPT is a… Leer más →

Imagen ilustrativa de una mano clavando un dardo en el centro de una diana (español) / Imagem ilustrativa de uma mão cravando um dardo no centro de um alvo (Português) / Illustrative image of a hand sticking a dart into the center of a target (English)

4 New Year’s Resolutions For 2023

A new year has begun! And with it, many people set goals to achieve in the next 12 months. Brands and companies are no strangers to this practice and can define objectives that help them to be more assertive and efficient with the advice of Market Research. That is why we share four objectives that you can define and meet… Leer más →

Imagen ilustrativa de una persona sorprendida usando cubrebocas (español) / Imagem ilustrativa de uma pessoa surpresa usando uma máscara facial (Português) / Illustrative image of a surprised person wearing a face mask (English)

How To Address Market Studies Of Sensitive Issues?

The universe of products and services that are available in the market is immeasurable. The internet is full of satisfiers of very different kinds and there is no lack of content referring to this topic as another curiosity. Some of the categories are even the reason for blushes and certain social taboos. However, that does not prevent the brands and… Leer más →

Vista de Río de Janeiro (español) / Vista do Rio de Janeiro (Português) / View of Rio de Janeiro (English)

Some Notes About LATAM

Latin America, or LATAM for its acronym in English, is a very large region of the world. The variables used to define whether or not a country is part of this territory is that it is located in the American continent and that its population speaks a Romance or Latin-derived language. Following these parameters, all the countries of America except… Leer más →

Alcancías (español) / Cofrinhos (Português) / Piggy banks (English)

What To Do In Case Of Recession?

In recent weeks, many voices have been added that predict an economic recession for the year 2023. The size and duration of this debacle are yet to be known. The reasons for this fact include the great uncertainty that reigns due to the war between Ukraine and Russia, the increase in tensions in some regions of the world such as… Leer más →