Author: Nicolas Lemus
-

Four Qualities Expected Of A Good Market Analyst
-

What Does It Take To Be A Good Market Analyst?
Understanding brands and consumers is a discipline that involves both great challenges and rewards. Although it has gained more visibility over the years, it remains an activity shrouded in a certain amount of suspicion among a significant portion of society. However, as we have noted in other posts on this blog, Market Research is also…
-

Four Contributions Of Market Research To Building New Brands
-

What Care Does A Newborn Brand Need?
Mother’s Day is celebrated this weekend in many parts of the world. This makes it a good opportunity to talk about motherhood and the care mothers lavish on their children. Why discuss this? The reason is simple. For those who launch a brand, it’s very similar to a son or daughter. It requires attention and…
-

Four Strategic Tasks That Market Research Promotes In Times Of Crisis
-

What Is Market Research Used For In Times Of Crisis?
These days, the Market Research industry is celebrating its anniversary with a series of events that encourage us to stay at the forefront of innovation. This IMRD26, we join in once again with our blog post and infographic. When almost everything has already been said, it’s hard to find something to add to the conversation.…
