In a few hours, the world’s most important sporting event will begin. North America eagerly awaits the competition’s performance amidst many doubts about the organization’s scope. Thus, most of the conversation will revolve around this phenomenon that has far surpassed the recreational role of the sport. It is common knowledge that soccer is one of the most lucrative businesses today.
This is possible due to the high value perceived by a large part of the market. This discipline is a fundamental part of life in many nations around the world. And so much so that its fundamentals are part of people’s way of being. Like any commercial activity, Market Research participates in this almost universal phenomenon. Therefore, this week we want to list four practices of soccer that are applied both on the field and in our work.
Branding. Whether you play for the neighborhood team on Sunday mornings or are part of a national team, having a recognizable brand is essential. Far from simply serving as a way to be clearly identified on the field, football marketing requires knowing how to use aspects such as assigning a coherent graphic identity, using a memorable team name, and defining a theme that becomes a symbol of identity for a loyal community; these are just a few examples relevant to our sector.
Planning. Being part of a team means making a commitment, at least in the medium term. Since it’s a physical activity, it’s not advisable to consider football as just another hobby. Everyone who approaches this sport knows that it’s essential to invest time and resources to perform on the field. Realistic training plans must be established, and the position that best benefits the team must be defined based on each player’s abilities and skills. Market research demands the same care as the design of a protocol.
Continuous learning. The best things in life are a journey, not a destination. If you’re truly passionate about an activity, you strive to improve with every practice of what motivates you after a challenging week. You also live in a constantly evolving world that keeps turning with or without you. Therefore, it’s essential to stay active in the football field to perform at your best and keep abreast of the latest developments. Otherwise, you risk being left behind by the industry’s agencies.
Fair play. One of football’s areas for improvement is the determination of fouls. Although it’s assumed that players adhere to a set of rules that guarantee fair competition, it’s true that in the heat of the moment, altercations can occur, fueled by the passion of the play. As the years have passed and new technologies have emerged, the rules have been modified, and more sophisticated tools have been applied to analyze each play. In our field, we do the same in response to the innovations that appear from time to time, as has been the case with Neuromarketing and Artificial Intelligence.
We are on the cusp of the biggest official football competition in history. Much emphasis has been placed on reiterating this characterization. This is the case with the number of competing teams and matches to be played, the duration of the event, and the geographical dispersion of the competition; an edition with three host countries had never been organized before. It is also true that there are doubts about how the competition is conducted. This last point should be documented and analyzed with the help of Market Research in due course.
At Acertiva, we are attentive to these developments and eager to learn from diverse segments, so that we can apply the lessons from each world to meet our clients’ needs. We have a presence in LATAM thanks to our representatives in Brazil and Mexico. We offer you our analysts and suppliers so that you can achieve your brand and consumer awareness goals in the region. Let’s make your next success story a reality today.
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