Research in all its forms involves a series of material, equipment, and service requirements without which it would be impossible to achieve the intended goals. Although most agencies try to have their most frequently used analysts and equipment in-house, it’s also true that the vast majority of agencies in the sector cannot have all the necessary resources. However, because they are used infrequently, they can go unnoticed by most.
It’s worthwhile to identify the less visible suppliers in our industry, as valuable time can be lost in times of need when trying to secure a portfolio of these materials. Prevention and a forward-looking vision are principles that companies whose operations are based on quality management should adhere to. For this reason, this week on our blog, we’re listing four suppliers that should be identified early to avoid being reactive.
Meteorology. Perhaps at this point we’re encompassing a bit more than just our direct competitors. However, strategic consulting also falls under the umbrella of Market Research. Many sectors are quite sensitive to weather conditions. These include agriculture, livestock farming, and maritime trade. While it’s true that tools exist today for short-term forecasting, atmospheric scientists can save investments by defining medium- and long-term projections.
Furniture. Unless you’re a company dedicated entirely to in-person studies and have a considerable and constant flow of participants, many of the venues where you conduct consumer research activities are temporary. In addition to spaces that might include concepts like conference rooms, observation rooms, and offices, these don’t always come furnished with the necessary furniture to conduct research. A supplier of chairs, desks, minibars, partitions, and other equipment should always be on your list.
Catering. A key area of our segment includes product testing protocols. To address this, we will require a team of experts in food and beverage service. The idea of delving into this field seems tempting at first. However, there’s also the saying that you get what you pay for. Those in the catering industry can reduce food product costs thanks to their business model and can advise on taste refinement to achieve more objective results.
Mobility. Now that we’re returning to a world with more in-person activities, travel has also returned. Daily trips can be handled with traditional public transportation. Regional or international journeys are a different story. These latter require the provision of drivers, bus companies, and airlines. We know that these days platforms and browsers influence decisions based on consumer interest. Therefore, it’s a strategic decision to reach agreements and more predictable costs with frequent suppliers in the industry.
It can be challenging to compile an exhaustive list of all the products and services a people and brand knowledge company might need at some point. We believe the information above will be helpful in establishing contacts for each area. This will allow you to develop tailored solutions that enable timely decision-making. Feel free to seek advice from market analysts on this topic.
At Acertiva, we have over two decades of experience. Thanks to this, we have assembled a network of strategic providers that enable us to meet your research needs. Our specialized market analysts are ready to learn about your projects and help you gather insights into the current market environment. Contact us today. It could be the start of your next success story.
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