Etiqueta: English

Vista de Mumbai. Imagen de A MH en Pixabay. (Español) / Vista de Bombaim. Imagem de A MH no Pixabay. (Português) / Vista de Bombaim. Imagem de A MH no Pixabay. (English)

4 Recommendations For Conducting Social Impact Studies

Some of the more well-known topics within the practice of Market Research include satisfaction surveys, concept tests, and evaluation of habits and customs. However, there is another side of the sector that leads us to understand and learn about the problems and needs of people who are in conditions of social vulnerability. As we have mentioned in other entries in… Leer más →

Detalle de fotografía de artesanía de tejido de fibras vegetales. Imagen de JB en Pixabay. (Español) / Detalhe de fotografia de artesanato em tecelagem de fibras vegetais. Imagem de JB no Pixabay. (Português) / Detail of photograph of handicrafts of vegetable fiber weaving. Image by JB on Pixabay. (English)

Market Research And Indigenous Peoples

Market analysts have several challenges and situations that they face every day in their work. Today at the international level the Day of the Indigenous Peoples was celebrated. This political and social category often arouses passions and intense debates between different groups. Although our segment is usually conceived as far from reflections that include this category, today we want to… Leer más →

Fotografía de un hombre de negocios frente a las persianas de su oficina. Imagen de mhouge en Pixabay. (Español) / Fotografia de um empresário em frente às persianas de seu escritório. Imagem de mhouge no Pixabay. (Português) / Photograph of a businessman in front of the blinds in his office. Image by mhouge on Pixabay. (English)

What Characteristics Do Market Studies With Entrepreneurs Have?

When we think of Market Studies, we normally imagine projects in the segment of attention to the final consumer. An example of sectors of this type is retail. Carrying out these investigations normally implies that we contact a large group of consumers in order to obtain statistically valid conclusions. However, there is another sector that is also of interest to… Leer más →