The Olympic and Paralympic Games in Paris began at the end of last month. This event initially seemed to be just another edition of the most famous and largest sporting competition in the modern world, but that was not the case. From the opening ceremony, it was discovered that the International Olympic Committee and the host city would take charge… Leer más →
A popular saying goes that “one redhead is better than a thousand discolored ones.” This adage also applies to Market Research. Consumers have a lot to say about their shopping experiences, but they don’t always find the way and means to confess it. They usually express their impressions with action. A bad experience usually results in the customer not returning.… Leer más →
Market Research is a discipline with multiple tools and methodologies at your disposal to solve the needs of brands and people. The choice of one or the other depends on many circumstances. Weighing the conditions surrounding a project is the job of analysts who, based on their experience, will choose the best means to resolve the questions raised in the… Leer más →
Deploying the data and information collected in field surveys is one of the substantive tasks of Market Research. There are multiple resources that we can use for this objective. Among these we find maps. Geography is one of the social sciences that best knows these elements. One of the most valuable contributions of this discipline is answering the “where” question… Leer más →
To obtain findings it is necessary to obtain the raw material of Market Research: data and information. In some cases the latter can be achieved through office investigations. However, in some projects it is not enough to do a documentary review. When it is necessary to approach consumers, there are many elements at play that define the ease with which… Leer más →
