Etiqueta: Location

Localization in marketing, a very brief review

Today we live in an era dominated by data. Until a few decades ago these were limited and a large investment was needed to achieve them. On many occasions the large databases were only produced by the States. At the end of the 20th century, large private corporations began to compete in this field. It is until recent years that… Read more →

The Place Is Where The People Are: The Location Today

One of the traditional 4 «p’s» is undergoing changes that a few years ago still seemed a little far off. The place is redefining itself so fast. Connoisseurs of the this subject continue to investigate what new characteristics it has not only in marketing but in all the areas in which this dimension is involved. Before, the place was an… Read more →