Various interested parties such as customers, analysts, suppliers and consumers are involved in the execution of market research. Satisfying everyone’s needs is a great responsibility since in case of making a mistake, unnecessary expenses are incurred. Among the aspects to define when planning a study are the methodology and choice of techniques. To choose one of these, all the circumstances… Leer más →
At the beginning of this month, the World Health Organization decreed the end of the Health Emergency due to SarsCov2/COVID-19. However, this disease will remain with us permanently. When it broke out in December 2019, few people imagined the scope that this multisystem inflammatory syndrome would have. This situation served as a catalyst for many transformations in various aspects of… Leer más →
On May 2, the IMRD23 was held in several countries around the world. This celebration is promoted by ESOMAR or European Society for Opinion and Market Research for its acronym. Beyond being a mere commemoration of the work that thousands of people do every day to get to know people, it also serves as a stop along the way. With… Leer más →
Market Research seeks to know people. To fulfill this purpose, it is necessary to invite consumers to participate in various activities, either in person or remotely. For this reason recruitment is one of the most critical tasks in the sector. Fully complying with this phase is very complex and involves many areas of opportunity that we will address in the… Leer más →
Within the planning of a project, all the necessary resources must be considered, be they human, time and economic. Today we will talk about the latter since they are a critical condition to carry out a successful Market Study. As a general rule, interested parties will seek to optimize resources and obtain the best result from them. Knowing the types… Leer más →
In recent days, the launch of the fourth version of ChatGPT has taken center stage. This Artificial Intelligence has surprised locals and strangers for its possible uses. Some people have used it to solve tasks and answer questions. Others have thought about the threat it represents for some business models such as web page search engines. In any case, it… Leer más →
The world market is huge and made up of many regions and countries. Based on the purposes that are had from the beginning, it can be classified into one number or another of subdivisions. To cite an example, the ESOMAR or European Society for Opinion and Marketing for its acronym in English contemplates dividing it into at least seven regions:… Leer más →
