Etiqueta: Socioeconomic level

Fotografía de un yate. Imagen de zheng guo en Pixabay. (Español) / Fotografia de um iate. Imagem de zheng guo no Pixabay. (Português) / Photography of a yacht. Image by zheng guo on Pixabay. (English)

Market Research Challenges with High Economic Levels

The universe of consumers is made up of people from different socioeconomic levels. The bulk of the population belongs to medium to low levels. For this reason, they are groups that do not represent a challenge to contact; even if a large number of individuals is required. However, there is a segment that, due to its small size, costs more… Leer más →

Detalle del Centro Histórico de Salvador, capital de Bahía, Brasil. Imagen de soel84 en Pixabay. (Español) / Detalhe do Centro Histórico de Salvador, capital da Bahia, Brasil. Imagem de soel84 no Pixabay. (Português) / Detail of the Historic Center of Salvador, capital of Bahia, Brazil. Image by soel84 on Pixabay. (English)

4 Comments On The Classification Of Socioeconomic Levels In Market Research

Whether you have little or a lot of time dedicating yourself to Market Research, you have come across Socioeconomic Levels. These vary from country to country because it is not possible to establish a rule that applies internationally given the heterogeneity of national realities. In LATAM, some organizations that define these levels are the Brazilian Association of Research Companies (ABEP… Leer más →