Why Do Desktop Research?

Market Research has many alternatives to meet people. Among all the techniques we find Desktop Research. Also known as cabinet study, it is a methodology that allows us to investigate niches and market segments of which we do not know much at first.

Because it is a documentary technique and given its scope, it may not be widely used. However, a carefully conducted search for documents and information can help us resolve questions that might otherwise require more budget and time. For this reason we list four reasons why Desktop Research is worth undertaking.

Category exploration. We have discussed this point in other posts on this blog. However, it should be remembered that when a topic of interest is very little explored or we know very little about it, it is a good practice to carry out Desktop Research in order to resolve most of the initial questions and thus reduce the number of errors along the way.

Avoid duplicating efforts. Sometimes we believe that our studies are pioneers in their field when in reality they are not. There will be times when the theme or topic we want to delve into has already been addressed by other agencies or researchers. By reviewing the available sources, whether in print or online, we can confirm the existence of precedents in our segment and use these to advance our investigations.

Deepen hypothesis. When we plan a Market Study, we usually start from a series of questions that we want to answer. By conducting a Desktop Investigation it is possible to go beyond our initial statements of what-if scenarios. Knowing more data, information and scenarios as background information can help us strengthen our research assumptions.

Support to other areas. Other studies require prior information in order to be planned and executed efficiently. To cite an example, field routes for quantitative studies require a route design. Thus, it is necessary to review the cartographic background that allows optimal planning of protocols and schedules of field personnel.

We know that Desktop Research can be a technique that, due to its scope, is not considered for all cases. If you have doubts about when this methodology should be applied, we suggest you consult with the Market Analysts with whom you approach to carry out your study. .

At Acertiva we have experts in reviewing data and information sources to obtain from them an analysis and a report that meets your needs. Write to us today so we can tell you how together we can write your next success story.

Fotografía de un analista realizando investigación de escritorio. Imagen de StartupStockPhotos en Pixabay. (Español) / Fotografia de um analista fazendo pesquisa documental. Imagem de StartupStockPhotos no Pixabay. (Português) / Photograph of an analyst doing desk research. Image by StartupStockPhotos on Pixabay. (English)