Four Social Sciences Involved In Market Research

FOUR SOCIAL SCIENCES INVOLVED IN MARKETING RESEARCH

Economics. Helps to understand variables such as price and product.
Geography. Explains factors such as accessibility and natural and artificial boundaries.
Psychology. Identifies patterns and biases in decision making.
Semiology. Defines the symbols that allow us to convey ideas clearly.

Source: Redacción, 2025, Acertiva


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