In the early days of Market Research, studies involving people might seem routine and self-contained by today’s standards. In other words, the process of engaging a consumer was limited to what could be resolved in a meeting lasting a few minutes or a few hours. With the advancement of techniques and solutions, it became possible…

In the past, gathering people’s experiences and opinions about their purchases involved a series of difficulties. In a world with analog solutions, the scope of quantity and quality was limited due to factors such as the high cost of interviewing consumers and processes that introduced data entry errors. However, even with these limitations, the nascent…

The development of market research has gone through a series of milestones that have propelled our activity to limits that, with Artificial Intelligence and digital innovations, seem limitless. However, all these giant leaps would not be possible without consumer participation. We depend on having access to their experiences and purchasing opinions to conduct analyses and…