Imagine this scene. It’s the day you receive the documents summarizing the findings of a long and important market research project. You’ve been waiting for them for several days and need to make decisions based on them as soon as possible. After a few tasks, the long-awaited deliverables arrive, and you’re nearly overwhelmed when you…

Entering the market with your brand is a high-stakes endeavor. Anyone who has set the goal of launching a product or service knows the scale of this undertaking perfectly well. There are elements as varied as determining suppliers, the location of the operations center and retail space, securing a critical mass of customers, communicating the…

These past few days, various holidays have been celebrated around the world. Carnival ended in Brazil, marking the end of summer vacation. Meanwhile, China welcomed the Local New Year with grand celebrations and a holiday commensurate with the importance of the date. And last Saturday, February 14th, millions of people across much of the globe…