Understanding brands and consumers is a discipline that involves both great challenges and rewards. Although it has gained more visibility over the years, it remains an activity shrouded in a certain amount of suspicion among a significant portion of society. However, as we have noted in other posts on this blog, Market Research is also…

Mother’s Day is celebrated this weekend in many parts of the world. This makes it a good opportunity to talk about motherhood and the care mothers lavish on their children. Why discuss this? The reason is simple. For those who launch a brand, it’s very similar to a son or daughter. It requires attention and…