We’re almost halfway through 2026. And among the topics dominating headlines on social media and in the news is the increasing impact of Artificial Intelligence on almost every aspect of our lives. Understanding brand and consumer data and information is part of this revolution. The implications of machine learning-based tools continue to surprise us with…

Understanding brands and consumers is a discipline that involves both great challenges and rewards. Although it has gained more visibility over the years, it remains an activity shrouded in a certain amount of suspicion among a significant portion of society. However, as we have noted in other posts on this blog, Market Research is also…

Mother’s Day is celebrated this weekend in many parts of the world. This makes it a good opportunity to talk about motherhood and the care mothers lavish on their children. Why discuss this? The reason is simple. For those who launch a brand, it’s very similar to a son or daughter. It requires attention and…