When we design and conduct market research, we consider many parameters. We pay attention to elements such as methodology, recruitment, budget, and timeline. Once we complete the operational phase, we move on to the final stage. This can make the difference between considering the resources dedicated to the project as an expense or an investment.…

Time does not stand still. Past problems were solved using the tools and technology available at the time and place. Market research is no exception. When this discipline began several decades ago, we lived in a time when technological innovations were limited to the telephone and the first artificial satellite flights. Today, we have a…

Every day, countless projects are developed to understand people and brands. Achieving this goal involves a range of resources and having very clear, specific objectives. Many people’s work depends on knowing how to gather a set of data and information provided by market stakeholders. Once the fieldwork is complete, it’s up to the researchers to…