Within Market Research, there are two main methodologies for gaining a deeper understanding of people and brands: quantitative and qualitative methods. Within each segment, there are a number of techniques that are useful to know in order to choose the most appropriate one when needed. This week, we want to focus on one of these…

Imagine this scene. It’s the day you receive the documents summarizing the findings of a long and important market research project. You’ve been waiting for them for several days and need to make decisions based on them as soon as possible. After a few tasks, the long-awaited deliverables arrive, and you’re nearly overwhelmed when you…

Entering the market with your brand is a high-stakes endeavor. Anyone who has set the goal of launching a product or service knows the scale of this undertaking perfectly well. There are elements as varied as determining suppliers, the location of the operations center and retail space, securing a critical mass of customers, communicating the…