These past few days, various holidays have been celebrated around the world. Carnival ended in Brazil, marking the end of summer vacation. Meanwhile, China welcomed the Local New Year with grand celebrations and a holiday commensurate with the importance of the date. And last Saturday, February 14th, millions of people across much of the globe…

This year is shaping up to be a period full of major events and a considerable number of turning points. The current Industrial Revolution, based on technology and information technology, continues to transform our daily lives and the way we work. Market research is no exception. Since the emergence of Artificial Intelligence, it has been…

In in-depth market research, people are at the heart of our efforts. This is because the decisions that move resources across the globe every day depend on each and every individual. While we have quantitative methods to obtain the raw data for our research, their scope is limited. The way to delve deeper into this…