Entering the market with your brand is a high-stakes endeavor. Anyone who has set the goal of launching a product or service knows the scale of this undertaking perfectly well. There are elements as varied as determining suppliers, the location of the operations center and retail space, securing a critical mass of customers, communicating the…

These past few days, various holidays have been celebrated around the world. Carnival ended in Brazil, marking the end of summer vacation. Meanwhile, China welcomed the Local New Year with grand celebrations and a holiday commensurate with the importance of the date. And last Saturday, February 14th, millions of people across much of the globe…

This year is shaping up to be a period full of major events and a considerable number of turning points. The current Industrial Revolution, based on technology and information technology, continues to transform our daily lives and the way we work. Market research is no exception. Since the emergence of Artificial Intelligence, it has been…