Four Times When You Should Consider Market Research

FOUR MOMENTS WHEN YOU SHOULD CONSIDER DOING MARKET RESEARCH

Rebranding. Make sure the new face matches your customers' values.
Proof of concept. Apply pilots that give you the opportunity to make necessary adjustments.
Branch opening. Get a minimum number of services and customers close by.
Satisfaction measurement. Get to know people's feelings, which they seldom express.

Source: Redacción, 2025, Acertiva


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