Four Trends Seen In Market Research In 2024

FOUR TRENDS SEEN IN MARKET RESEARCH IN 2024 Face-to-face scheme. Several companies opted to return to this way of working. Feedback evaluation. Programs verify brand perception in real time. Lessons from Paris. Audience tolerance to certain concepts was tested. Artificial Intelligence. For the labor and ethical implications of its use in the sector. Source: Redacción, 2024, Acertiva
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