Four Challenges When Conducting Market Research Simultaneously in Several Countries

FOUR CHALLENGES IN DEVELOPING MARKET STUDIES SIMULTANEOUSLY IN SEVERAL COUNTRIES Concepts. Find out if there are differences in definitions between sources and territories. Languages. If there are dialects between countries, care must be taken in the search. Timing. Sometimes the data do not correspond to the same time of interest. Continuity. Some modules may be outdated or have no equivalence today. Source: Editorial office, 2024, Acertiva
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