Four Key Points Every Brief Should Have

FOUR KEY POINTS THAT EVERY BRIEF SHOULD HAVE Key questions. The more detailed your list of particular objectives the better. Target customer. Be clear about the sector of the population your offer is aimed at. Geography. Define in advance the territorial scope to optimize resources. Decisions to be made. Define the actions to be taken as a result of the deliverable. Source: Editorial office, 2024, Acertiva
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