Four Effects Of Uncertainty On Consumer Decisions

FOUR EFFECTS OF UNCERTAINTY ON CONSUMER DECISIONS Immobility. It reveals an innate reflex and the absence of a response plan. Rationalization. The cost-benefit ratio is prioritized over impulse and emotion. Stockpiling. It satisfies a distorted need due to a sense of immediate scarcity. Denial. In some cases, it serves to delay the tangible impact of a crisis. Source: ​Staff, 2025, Acertiva​
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