Four Guidelines For Conducting A Satisfaction Study And Not Die Trying

FOUR GUIDELINES FOR CONDUCTING A SATISFACTION STUDY AND NOT DIE TRYING

Evaluation scales. Select attributes and rate them with discrete and odd numbers.
Open-ended questions. Allow people to express concerns that aren't pre-coded.
Comparison. Include records of experiences with competing brands.
Outsourcing. Ensure the collection of objective information by avoiding courtesy bias.

Source: ​Staff, 2025, Acertiva​


Posted

in

by

Tags: