FOUR TOPICS TO VERIFY WHEN USING DATABASES IN MARKET RESEARCH Privacy. Confirm that they have been entered with the implicit permission of the members. Confidentiality. The more secretive the sector is, the more expensive your lists become. Topicality. Ensure that records are as recent as possible. Relevance. Understand that quality is more important than quantity. Source: ​Staff, 2025, Acertiva​

Four Topics To Verify When Using Databases In Market Research

FOUR TOPICS TO VERIFY WHEN USING DATABASES IN MARKET RESEARCH Privacy. Confirm that they have been entered with the implicit permission of the members. Confidentiality. The more secretive the sector is, the more expensive your lists become. Topicality. Ensure that records are as recent as possible. Relevance. Understand that quality is more important than quantity. Source: ​Staff, 2025, Acertiva​


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