Four Scope Of Blind Studies In Market Research

FOUR SCOPE OF BLIND STUDIES IN MARKET RESEARCH

Objective responses. Increases the likelihood of gathering more honest opinions.
Courtesy bias. Circumvents the Latin American habit of looking good.
Response rate. Adds complexity to convincing people to participate.
Databases. Forces a choice between organic or assisted mentions.

Source: ​Staff, 2025, Acertiva​


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