Four Conditions For Making A Good Market Research Questionnaire

FOUR CONDITIONS FOR MAKING A GOOD MARKET RESEARCH QUESTIONNAIRE Appropriate words. Use neutral concepts and ideas that everyone understands. Number of questions. Ask only those that are strictly necessary. Logical sequence. Avoid suggesting answers and confusing the consumer's flow of thought. Qualified interviewer. Employ competent and persuasive field personnel. Source: ​Staff, 2025, Acertiva​
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