FOUR UNUSUAL ASPECTS IN MARKET RESEARCH AND HOW TO ADDRESS THEM Not applicable. Consider open-ended questions to capture unanswered questions. Don't know. Review the wording of your questionnaires and your target audience. None. Even if you try to code all the options, there will always be unexpected responses. Doesn't want to answer. Offer responses with ranges and ensure anonymity. Source: ​Staff, 2025, Acertiva​

Four Unusual Aspects In Market Research And How To Address Them

FOUR UNUSUAL ASPECTS IN MARKET RESEARCH AND HOW TO ADDRESS THEM Not applicable. Consider open-ended questions to capture unanswered questions. Don't know. Review the wording of your questionnaires and your target audience. None. Even if you try to code all the options, there will always be unexpected responses. Doesn't want to answer. Offer responses with ranges and ensure anonymity. Source: ​Staff, 2025, Acertiva​
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