Eight Lessons From 2025 In Market Research, Part Two

EIGHT LESSONS FROM 2025 IN MARKET RESEARCH, PART TWO Artificial Intelligence. Use it with precise instructions and human oversight. Big Data. Choose it based on the goals you want to achieve. Security. Redouble your efforts to limit attacks on sensitive data. Response Rate. Working with unrealistic figures turns investment into expense. Source: ​Staff, 2025, Acertiva​
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