Month: March 2026

Time does not stand still. Past problems were solved using the tools and technology available at the time and place. Market research is no exception. When this discipline began several decades ago, we lived in a time when technological innovations were limited to the telephone and the first artificial satellite flights. Today, we have a…

Every day, countless projects are developed to understand people and brands. Achieving this goal involves a range of resources and having very clear, specific objectives. Many people’s work depends on knowing how to gather a set of data and information provided by market stakeholders. Once the fieldwork is complete, it’s up to the researchers to…

Within Market Research, there are two main methodologies for gaining a deeper understanding of people and brands: quantitative and qualitative methods. Within each segment, there are a number of techniques that are useful to know in order to choose the most appropriate one when needed. This week, we want to focus on one of these…