Category: Childhood
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Indispensable Practices for Children to Participate in Market Research
Getting to know people involves many challenges. We usually think of adults when developing market research. However, in many geographies, children form a segment that many brands want to satisfy with products that meet their expectations and those of their parents. In Brazil, according to IBGE data, just over 26% of the inhabitants in permanent…
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Four Indispensable Conditions When Conducting Market Research With Infants