Category: English

Conducting studies to understand people and brands is a formidable task that demands significant technical and qualitative expertise. If we look at research in the purely scientific field, we see an environment where values ​​that fall outside the norm or average can indicate calibration errors in the instruments used to record measurements or, in extreme…

Competing in the market can sometimes be an overwhelming challenge. It requires controlling a tremendous number of variables, some of which are beyond the brand’s control. Among the factors that most determine a company’s success is the consumer. As individuals, we are affected by countless circumstances that influence our behavior from one day to the…

Brands have many aspects they must monitor throughout their lifespan. The image that people, competitors, and the brand itself have is one of those topics that must be paid attention to. This is closely related to its counterpart in individuals. Generally, each individual creates an identity that matches their characteristics and objectives. Brands do this…