Category: English

Over the years, our understanding of people and brands has undergone a tremendous transformation. Despite this, many of its principles remain unchanged. Sometimes, out of habit, we begin to overlook those aspects we take for granted and that structure our roles. When this happens, our work diminishes and is more vulnerable to errors and creates…

In our daily practice in our sector, the process of conducting a market study is very familiar to us. However, for new brands and companies, the task of requesting a service in this field can be somewhat overwhelming. At first, it may seem that there are predetermined solutions for every scenario. However, this is only…

Market research and Advertising are two disciplines that have been linked for many years. This relationship is no coincidence. The former focuses on understanding the circumstances that drive consumer and brand decisions. The latter strives to position products and services in people’s interests through communication strategies. Knowing this, it’s understandable that one feeds into the…