Category: English

Market research is a discipline in constant evolution. This is possible thanks to the contributions of individuals who make it possible to deepen our knowledge of consumers and brands. Obtaining key findings with the greatest possible objectivity requires a series of requirements and best practices that are well worth ensuring. One method for achieving optimal…

When we acquire products and services, we seek to satisfy a series of needs. In the case of food, we tend to satisfy our hunger. In the case of services, this is no exception. Companies face a series of situations throughout their lives that they must resolve. Market Research is a sector that has long…

Delving deeper into consumer needs requires clarity about objectives and the resources available to accomplish the task. With this in mind, it’s also worth remembering that there are a multitude of mechanisms for approaching the aforementioned task. Choosing between them can be easier when you keep in mind the scope of each alternative. In recent…