The study of brands and consumers is often seen as a monopoly of large companies in a series of very specific categories. Among them we can list large supermarket networks, pharmaceutical companies and consumer products business groups. However, there are many possibilities when it comes to implementing data and market information analysis projects.
In a world with a high level of specialization of human activities, we have discovered a new world of sectors that have been gaining importance over the years. Despite being somewhat small niches, they also have market research needs. This situation opens the door to a broader horizon to support the decisions of innovative brands. Therefore, today we list some of these specialties that may surprise you.
Advertising. Communication with consumers is a discipline that requires techniques and skills that go beyond design and composition. The messages addressed to people depend on their socio-demographic characteristics. That is why it makes sense to define aspects such as aspirations and key codes. It is also necessary to evaluate the impact of the campaigns to improve future projects.
Logistics. Companies that move products from one point to another usually need the support of analysts in this area. Although they are generally more involved in the business-to-business sector, they need to be familiar with aspects such as competition and the latest trends in their areas of specialization. They may even request support to analyze their large data banks in order to find patterns not described above.
Social impact. The noblest causes have seen their actions multiply in recent times. In the midst of a more hostile and unjust world, civil society organizations that support various causes should plan their projects with as much detail as possible. This design is based on the discoveries that market researchers provide through a work that brings together the people targeted by the programs, the organizations themselves and the analysts.
Small traders. Their size is not an impediment to the need for marketing support. However, their limited budgets explain why they prefer to rely on intuition or knowledge based on daily experience. There are many alternatives for these economic units to access our services, from consulting to the consolidated purchase of reports.
As time goes by, new niches will emerge due to changes in the means of knowledge production and in technologies. This has antecedents in previous Industrial Revolutions. If global population growth continues, the foundations will be laid for the emergence of more market areas awaiting guidance on the development of business plans adapted to their specific needs. This trend allows us to visualize a promising future for our activity.
We at Acertiva are eager to see the development of emerging markets and those that will emerge in the medium and long term. Thanks to our two decades of experience, we can provide a team of analysts and strategic suppliers to meet your current and future needs. Send us a message right now to tell us how we can make your next success story a reality together.
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