The study of brands and consumers is often viewed as a monopoly of large companies in a number of very specific categories. These include large supermarket chains, pharmaceutical companies and consumer product groups. However, there are many possibilities when it comes to implementing market data and information analysis projects.
In a world with a high specialization of human activities, we have discovered a new world of sectors that gain weight over the years. Despite being somewhat small niches, they also have market research needs. This situation opens the door to a broader horizon to support innovative brand decisions. That is why today we list some of these specialties that may surprise you.
Advertising. Communication with consumers is a discipline that requires techniques and skills that go beyond design and composition. The messages addressed to people depend on their socio-demographic characteristics. That is why it makes sense to define aspects such as aspirations and key codes. It is also necessary to evaluate the impact of campaigns in order to improve future projects.
Logistics. Companies involved in moving products from one point to another usually require the support of analysts in the field. Although they are generally more involved in the business-to-business sector, they need to know aspects such as competition and the latest trends in their areas of specialization. They may even request support to analyze their large databases in order to find previously undescribed patterns.
Social Impact. The most noble causes have seen their actions multiply in recent times. In the midst of a more hostile and inequitable world, civil society organizations that support diverse causes must plan their projects in as much detail as possible. This design is based on the findings that market researchers provide through work that brings together the people targeted by the programs, the organizations themselves and the analysts.
Small retailers. Their size does not prevent them from needing marketing support. However, their limited budgets explain why they prefer to rely on intuition or knowledge based on daily experience. There are many alternatives for these economic units to access the services of our discipline, ranging from consulting to the consolidated purchase of reports.
As time goes by, new niches will emerge due to changes in the means of knowledge production and technologies. This has antecedents in the previous Industrial Revolutions. If the growth of the world’s population continues, the foundations will be laid for the emergence of more market areas awaiting advice to develop business plans in accordance with their particularities. This trend allows us to visualize an encouraging future for our activity.
Those of us who work at Acertiva are always on the lookout for the evolution of the markets that are already in the making and those that will emerge in the medium and long term. Thanks to our two decades of experience, we can provide you with a team of analysts and strategic suppliers to meet your current and future needs. Send us a message right now to let us know how together we can make your next success story a reality.
Short Link: