FOUR ASPECTS YOU SHOULD VERIFY WHEN INTERNATIONALIZING YOUR BRAND General knowledge. What you know about a country differs from what truly characterizes it. Target consumer. Market specificities make extrapolations difficult. Tropicalization. Processes such as marketing and logistics must be adapted. Communication. Don't send the wrong messages to your foreign consumers. Source: ​Staff, 2025, Acertiva​

Four Aspects You Should Verify When Internationalizing Your Brand

FOUR ASPECTS YOU SHOULD VERIFY WHEN INTERNATIONALIZING YOUR BRAND General knowledge. What you know about a country differs from what truly characterizes it. Target consumer. Market specificities make extrapolations difficult. Tropicalization. Processes such as marketing and logistics must be adapted. Communication. Don't send the wrong messages to your foreign consumers. Source: ​Staff, 2025, Acertiva​
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