Four Essentials That Market Research Teaches Us

FOUR ESSENTIALS THAT MARKET RESEARCH TEACHES US

Curiosity. Ask questions even when the majority agrees.
Silence. Understand them because they say more than words.
Nonverbal language. Colors, fonts, gestures, and mannerisms speak volumes.
Uncertainty. Focus on the factors that best describe a situation.

Source: ​Staff, 2025, Acertiva​


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