Four Points To Be Clear When Requesting A Market Research

FOUR POINTS TO BE CLEAR WHEN REQUESTING A MARKET RESEARCH

Purpose. Define the main goal the project will address.
Specific objectives. Specify the key questions you need to clarify.
Budget. Establish the resources that will allow you to meet your objectives.
Timeline. Allow enough time to address any concerns.

Source: ​Staff, 2025, Acertiva​


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