Four Things To Clarify Before Planning A Market Study

FOUR THINGS TO CLARIFY BEFORE PLANNING A MARKET RESEARCH STUDY

Target consumer. We suggest that you define it as if it were a person.
Concept. Be as precise with the value-added offer you will provide to your customers.
Specific objectives. Prioritize the doubts that have more weight for your plan.
Decisions to be made. Think about the actions that motivate the search for findings.

Source: Redacción, 2025, Acertiva


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