Four Users Of Market Research In The Social Impact Field

FOUR USERS OF MARKET RESEARCH IN THE SOCIAL IMPACT FIELD NGOs. They gather firsthand information from their target populations. Government. They corroborate and evaluate the results of public support programs. Companies. They select the most urgent initiatives and calculate the necessary resources. Peers. They define the size of affected colleagues and relief actions. Source: ​Staff, 2025, Acertiva​
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