Four Ways Market Research Helps Advertising

FOUR WAYS MARKET RESEARCH HELPS ADVERTISING Emotions. Qualitative techniques identify the drivers of purchasing decisions. Interlocutors. Identify the most suitable personas to communicate your offer. Saturation. Identify the most profitable media and moments for your campaigns. Messages. Highlight the codes, tones, and contexts that your community values ​​most. Source: ​Staff, 2025, Acertiva​
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