Four Ways To Understand What Stresses Your Customers

FOUR WAYS TO UNDERSTAND WHAT STRESSES YOUR CUSTOMERS

In-depth interviews. Discover the causes as clearly and directly as possible.
Focus groups. Require experts to stimulate and coordinate the collective conversation.
Big data. Analyze search and consumption patterns that reveal decision-making processes.
Social media. Read the digital conversation to correct negative experiences.

Source: ​Staff, 2025, Acertiva​


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