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Under What Conditions Do Consumers Spend More?
People are influenced by countless internal and external conditions that influence our decisions. Even when it seems we are completely free to choose between a series of alternatives, it is possible to determine that a degree of this freedom is influenced by systemic factors. Add to these conditions such as biases and Latin American idiosyncrasies…
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Four Characteristics Of Canned Market Studies
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What Characteristics Do Canned Market Research Studies Have?
The market is made up of a large number and types of participants. This reality applies to both consumers and brands. Regarding the latter, it’s a cliché that companies that can afford the services of market research agencies are large corporations that have sufficient resources to outsource these processes. However, in the real world, many…
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Four Topics To Verify When Using Databases In Market Research
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What Scope Does the Use of Record Databases Have?
In many market studies, the collection of data and information is an essential requirement. As paradoxical as it may seem at first, this task is based on the principle of having a minimum number of records, without which it would be almost impossible to contact the people of interest. This situation is characteristic of CATI…
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Four Ways To Note The Position Of A Point Of Sale
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