Brands must be on top of many aspects. Among the most critical, given the impact it has on repeat purchases of their products and services, is satisfaction. Although at first glance, it may seem that people are proactive and open in expressing their impressions of a given experience, the reality can be very different. The…

Society is shaped by multiple needs and processes. Although consumption is one of them and demonstrates the interdependence between individuals and companies, there is more to the topic. Unraveling the drivers of people’s decisions is not the sole preserve of brands and companies. Some institutions need to investigate the pain points and concerns of various…