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Indispensable Practices for Children to Participate in Market Research
Getting to know people involves many challenges. We usually think of adults when developing market research. However, in many geographies, children form a segment that many brands want to satisfy with products that meet their expectations and those of their parents. In Brazil, according to IBGE data, just over 26% of the inhabitants in permanent…
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Four Indispensable Conditions When Conducting Market Research With Infants
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Where Do We Stand This International Market Research Day?
In the first days of May, people involved in Marketing Research take a break from the practice of the discipline to celebrate and reflect. Usually, these celebrations come hand in hand with several face-to-face, hybrid or virtual events where the latest innovations in the field are presented and round tables are held where the greatest…
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Four Challenges Facing Market Research This #IMRD2025
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What can we learn from market research?
Throughout life we learn lessons almost every day. Within Market Research we can find the same situation. In our segment, analysts face challenges and obstacles that test both their knowledge and ingenuity. This is not an exaggeration. Understanding people’s and brands’ decisions is traversed by a myriad of aspects that hold a degree of complexity…
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Four Lessons Market Research Instills in Your Students
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