There’s a saying that asking is the first step to receiving. This principle reminds us that we must pay attention to the form and means used to obtain an answer. In Market Research, we also work with this principle, allowing us to be more precise in the results obtained. It’s worth remembering that in our…

The confetti and champagne are long gone. The New Year’s celebrations recently ended, and people are gradually returning to their normal routines. In Latin America, the holiday will last a few more days, but the most essential work has already resumed its daily cycle. However, several events have raised concerns in some regions: a moderate…