When we acquire products and services, we seek to satisfy a series of needs. In the case of food, we tend to satisfy our hunger. In the case of services, this is no exception. Companies face a series of situations throughout their lives that they must resolve. Market Research is a sector that has long helped them with astonishing results. Whether through an internal department specialized in the subject or through suppliers, market knowledge is sought.
However, over the years, the applications, methodologies, and scope of brand and personal research agencies’ offerings have diversified. Many of these are possible thanks to advances in computing and cutting-edge technologies. It can be very easy to get lost among so many options. That’s why this week we list four services you should keep in mind to solve your market intelligence objectives.
Competitive analysis. Except in very specific cases and in sectors that are declining, competition tends to increase over the years. Given this scenario, the most proactive brands anticipate circumstances and require studies that allow them to gain a more detailed understanding of similar brands. This results in identifying attractive value propositions for consumers, areas of opportunity in communication, and successful customer service models.
Geography of Commerce. We have emphasized in many posts on this blog that territory is very valuable for companies. It is the playing field on which the odyssey of maintaining and growing a company is played out every day. Both people and supply have an expression in space. Whether through points, routes, or areas, the so-called Geomarketing has consolidated its strategic value, and decision-makers are increasingly ensuring they are up to date with this response.
Market Innovation. Although there is a maxim that says “if it works, don’t move it,” it does not apply in Marketing. Consumers respond to a positive and well-planned periodic renewal of some brand attributes. Otherwise, it can send the wrong message about the company’s health and long-term viability. Changes in packaging, image, and presentation attributes are often preceded by justifications derived from market analysts’ advice.
Outsourcing. Things seem increasingly complex and expensive every day. Faced with these circumstances, some companies are dedicated to helping others solve their requirements in very specific functions. Market Research follows this same logic. If your brand lacks the resources to meet its goals in this area or needs to add an additional layer of objectivity, call on agencies in the sector. Thanks to their expertise in the area, they can provide more in-depth solutions for your projects.
There are many more services out there. We believe that the four we mention today are among the most popular among experts. If your brand is still considering investing in deepening its consumer knowledge, consider this post as an introduction. You may think you know your target market well enough, but after conducting your initial research, you may reconsider some processes that aren’t adding up.
At Acertiva, we offer these and more services that your brand needs. We have a team of analysts and strategic partners who are ready to learn about your projects and help you solve them with their skills. Thanks to our two decades of experience in LATAM, we can be your provider in the region. We’ll give you a free fifteen-minute consultation so you can tell us about your plans. That first conversation could be the beginning of your next success story.
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